Our core competence is e-commerce, technology and performance-marketing

We use our skills to start new companies together with strategic partners, other entrepreneurs or within our own organization.


Our companies


MyMuse is the first online luxury lingerie brand in the Nordics. It was launched in October 2013 in the Norwegian market and later rolled out in Sweden and Finland. Our products are hand picked high quality garments made in Europe and they are only available through our web shop.


In April 2015 we created the performance-marketing agency OPT in a joint venture with Norway’s largest advertising agency TRY. OPT delivers consultancy services within social media advertising, search engine marketing, programmatic buying, e-mail marketing and everything else that goes into the performance-marketing mix.

VF Tech

Since May 2013 we have being doing what we do best also for external clients. Our technology team in Odessa works together with technical project managers in Oslo to deliver our clients high-end quality work at unbeatable prices. We create everything from html5 ads to complex e-commerce solutions, Facebook applications and corporate web sites.

Inviso Media

Inviso Media delivers effective marketing solutions to the real estate industry. The company is a joint venture between Venture Factory and Inviso and was launched January 2016.

Created by Amedia newspaper Nordlys and launched in 2014, was Norway’s first social news site and todays its the largest within its category. In February 2016 Venture Factory bought a controlling stake in the company to create a platform for native advertising. makes it easy for bloggers and brands to connect and create marketing magic! We came up with the idea for in 2014. As marketers we found it frustrating that there were no easy way to find relevant bloggers and connect with them. In a similar way, bloggers expressed that they found it difficult to connect with brands they loved. With we have created a tool that makes it easy and fun for bloggers and brands to connect, keep in touch and collaborate to create inspiring marketing campaigns for all of the world to see.

Talk About Beauty

Talk About Beauty was founded by Pia Sabel Gulling and launched in May 2015. Talk About Beauty is a platform where users review and find reviews of beauty products. The sites also act as a meta shop solution offering the best prices for thousands of products from multiple e-commerce sites. Venture Factory have designed and developed the service and have a 10% equity stake in the company.

Norway’s first and only web shop that specializes in wine cabinets and high quality wine accessories like wine glasses from Riedel.