About us

Venture Factory

Venture Factory was founded in the fall of 2012 in Oslo, Norway with a straightforward goal: turning ideas into business. Our core competence is e-commerce, technology and performance-marketing. We use our skills to start new companies together with strategic partners, other entrepreneurs or within our own organization.

Since then we’ve involved ourselves in a range of ideas. Some have blossomed and turned into prosperous businesses, while others have been challenging and ultimately put to rest. We believe our understanding of technology and online marketing combined with a unique domain insight is the recipe for success and therefore we partner up with entrepreneurs or larger corporations to pursue new business opportunities.


Our portfolio consists of a mix of businesses. Some are consultancies where external clients benefit from our competence and others are tech or e-commerce ventures that we have started alone or together with partners. Do you have a great idea you want to discuss with us? Please email us at


Venture Factory offices are located centrally in Oslo and our development team is located in Odessa, Ukraine. We are always on the look out for great talent both in Odessa and Oslo, so email us at if you think you are a good match.

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Even Aas-Eng
Founder and CEO
Even started his career in New Delhi, India where he worked as an Operations Manager for ebookers. He later worked for as e-commerce Manager and Google before joining McCann Worldgroup in Norway as VP, Director Digital Media in 2006. In 2010 he started a company for Berner Gruppen and served as CEO until march of 2012.
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Tore Malme
Founder and CFO
Tore started his career at The Boston Consulting Group where he worked as a Management Consultant. Later he co-founded the investment company MG Equity Partners and bought Vesterålen Naturprodukter that was later sold to Altor for 325 MNOK. In 2008 Tore bought the wealth management company Forvaltningshuset where he today serves as Chairman.
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Mats Lyngstad
Partner and CMO
Formerly at Facebook, advising top tier agencies and brands on how to increase sales through the Facebook platform. Public speaker on Social Media and Performance Marketing. BSc in Economics and Business Administration from the Norwegian School of Economics.
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Sondre Husby Rostad
Managing Director VF Tech
Formerly at Dagbladet and Aller Media, Sondre has a decade long experience with web development, project management and digital strategy within the media industry.
He holds a MSc in Computer Science from the Norwegian University of Science and Technology.
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Gunnar Stensaker
Managing Director T/A Opt
Gunnar had his first encounter with the startup-world in San Francisco, where he worked for Dolphin Browser. He was later one of the first to join the performance marketing team at Venture Factory. Gunnar is now heading up T/A Opt, a joint venture between Try and Venture Factory. He holds a MSc in Economics and Business Administration from the Norwegian School of Economics.
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Pia Sabel Gulling
CEO Talk About Beauty
Pia started her career as a journalist for several different Norwegian magazines and newspapers and later started working as a Junior Account Executive for Geelmuyden Kiese and Gambit Hill & Knowlton. In 2015 she founded Talk About Beauty, the same year as her book “Kjære Gründerspire” was published by Hegnar Media. MSc in Media Governance from the London School of Economics.
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Carl-Adam Sjölander
Team Leader Hurtigruten
Carl began his career with the OMG Agency PHD, where he worked as a Media and Digital Planner serving both national and international brands. He holds an MSc in Strategic Marketing Management and a BSc in Business Administration from BI Norwegian Business School.